Your information. Handled with care.
This Privacy Policy explains how Outfitbay Fashion, operated by OUTFITBAY PRIVATE LIMITED, collects, uses, stores, shares and protects personal information when you browse our website, create an account, shop for men’s fashion, place an order or contact us.
Please read this policy together with our Terms & Conditions, Shipping Policy, Return Policy and Refund & Cancellation Policy.
We collect what we need
Information required for accounts, orders, payments, delivery, returns and customer support.
Shopping data has a purpose
Size, product, cart and browsing information may help us provide and improve the shopping experience.
Service partners may assist us
Payment, technology, hosting, delivery and support providers may process limited information where needed.
You can raise a grievance
Privacy and consumer concerns can be submitted to our designated Grievance Officer.
Scope of this Privacy Policy
This Privacy Policy applies to personal information processed through the Outfitbay Fashion website and related online shopping services operated by OUTFITBAY PRIVATE LIMITED.
It applies when you browse products, create or use an account, add products to your cart or wishlist, place an order, make a payment, request delivery, submit a return or refund request, review a product, communicate with customer support or otherwise interact with us.
This policy is intended to operate together with applicable Indian laws relating to privacy, electronic commerce and consumer protection, as amended or brought into force from time to time.
Personal Information We May Collect
Depending on how you use our website, we may collect information including:
- Name and contact information such as email address and mobile number.
- Billing and delivery address, city, State, postal code and related shipping information.
- Account username, login information and account preferences where an account facility is used.
- Order number, products ordered, quantity, price, discounts, taxes and transaction status.
- Information provided when requesting order tracking, cancellation, return, exchange, replacement or refund.
- Customer support communications, complaints, grievances and information voluntarily sent to us.
- Device, browser, approximate location derived from technical information, IP address, cookies and website interaction data where applicable.
- Product reviews, ratings or other content voluntarily submitted by you.
Men’s Fashion, Size & Shopping Information
Because Outfitbay Fashion is a men’s fashion store, your interaction with the website may generate information about the types of products you view, select or purchase.
This may include your interactions with products such as men’s shirts, plus-size shirts, tees, jeans, co-ord sets, sleepwear, loungewear, oversized shirts, oversized T-shirts, shorts and trousers.
- Product and category pages viewed.
- Selected garment size, colour or variation.
- Cart and wishlist activity.
- Products purchased or returned.
- Search terms used within the website.
- Product recommendations or recently viewed items.
A clothing size selected for an order is treated as ordinary shopping information. We do not need medical or health information to sell ordinary men’s apparel and you should not provide such information unless specifically required for a lawful and clearly stated purpose.
How We Use Personal Information
We may process personal information for purposes connected with operating our e-commerce business, including:
- Creating and managing customer accounts.
- Processing carts, checkout and orders.
- Confirming transactions and order status.
- Packaging, shipping and delivering products.
- Providing order tracking.
- Processing eligible cancellations, returns, replacements and refunds.
- Preventing fraud, misuse and suspicious transactions.
- Providing customer service and grievance redressal.
- Maintaining accounting, tax and statutory records.
- Improving website functionality, product discovery, navigation and user experience.
- Sending service communications related to your account or order.
- Sending promotional communications where permitted by law and consistent with your choices.
- Complying with legal requirements, lawful requests, court orders and regulatory obligations.
Payment & Transaction Information
Payments available on our website may be processed through banks, UPI systems, payment gateways or other authorised payment service providers.
Depending on the payment method, the payment provider may receive information required to complete and verify the transaction.
We may receive transaction information such as payment status, amount, payment reference, transaction ID or limited payment-related metadata required for order reconciliation and customer support.
You should never send us your UPI PIN, ATM PIN, CVV, OTP, banking password or similar authentication credential through email, chat or customer support. Such credentials should only be entered within the secure interface of the relevant payment provider when required.
Cookies & Similar Technologies
Our website and technologies used to operate it may use cookies or similar tools to support functions such as:
- Keeping products in your shopping cart.
- Maintaining login sessions.
- Remembering website preferences.
- Supporting checkout and website security.
- Measuring traffic and website performance.
- Understanding how visitors use product and category pages.
- Supporting advertising or marketing technologies where enabled and permitted.
You may be able to manage certain cookies using your browser controls or any cookie preference mechanism made available on the website. Blocking essential cookies may affect cart, login or checkout functionality.
When Information May Be Shared
We do not need to disclose personal information to unrelated parties simply because you shop with us. However, limited information may be shared with service providers where necessary for legitimate business operations and lawful purposes.
| Recipient | Typical Information | Purpose |
|---|---|---|
| Payment Providers | Transaction and checkout information | Payment processing, verification and reconciliation |
| Courier / Logistics Providers | Name, phone, delivery address and shipment details | Shipping, delivery and tracking |
| Website / Hosting Providers | Technical and operational data | Hosting, security, maintenance and website functionality |
| Communication Providers | Email, mobile number and communication details | Order notifications and customer communication |
| Professional Advisers | Information reasonably required for the matter | Accounting, audit, tax, compliance or legal services |
| Government / Authorities | Information lawfully required | Compliance with applicable law, orders or lawful requests |
Service Providers & International Processing
Some technology, cloud, analytics, communication, security or other service providers used in operating an online store may process information using systems located in India or other jurisdictions.
Where personal information is processed outside India, we intend to handle such processing subject to applicable Indian law, contractual arrangements and any restrictions or directions that may apply from time to time.
Information Security
We seek to use reasonable administrative, technical and organisational measures appropriate to the nature of information processed through our website.
These measures may include access controls, account authentication, software updates, restricted administrative access, hosting protections, payment provider security controls, backups and monitoring.
No internet transmission, database or online system can be guaranteed to be completely secure. Customers should also protect their passwords, devices, OTPs and account credentials and should not share them with unauthorised persons.
Data Retention
We may retain personal information for as long as reasonably necessary for the purpose for which it was collected, including completion of orders, customer support, returns, refunds, accounting, taxation, dispute handling, fraud prevention and legal compliance.
Different categories of information may have different retention periods. Information may also be retained where applicable law requires a longer statutory record-retention period or where required for the establishment, exercise or defence of legal claims.
When information is no longer required for a lawful or legitimate purpose, we may delete, anonymise or otherwise dispose of it in accordance with applicable requirements and our technical capabilities.
Your Privacy Choices & Requests
Subject to applicable law and the relevant provisions being in force, you may contact us regarding personal information associated with you, including requests concerning correction, updating or other available privacy rights.
We may need to verify your identity before responding to a request so that personal information is not disclosed or altered for an unauthorised person.
Withdrawal of optional consent
Where processing depends on an optional consent, you may request to withdraw that consent using the method made available for that processing. Withdrawal does not affect processing already lawfully undertaken and may affect services that require the relevant information.
Marketing preferences
Where promotional email, SMS, messaging or similar marketing is used, you may use available unsubscribe or opt-out mechanisms, or contact us to communicate your preference.
Children & Persons Under 18
Our website primarily provides general men’s fashion products and is intended to be used for lawful online shopping.
Persons who are not legally competent to enter into a contract should use the website only through, or with the involvement of, a parent or lawful guardian as applicable.
Where Indian data protection law requires parental consent or age-related safeguards for processing a child’s personal data, we intend to implement the applicable requirements when legally required.
Product Reviews & User Content
If you voluntarily submit a product review, rating, comment, photograph or similar content, information included in that submission may be displayed on our website where the feature is enabled.
Do not include private financial information, passwords, OTPs, identification documents or personal information of another person in a public review.
Customer Service & Communications
When you contact Outfitbay Fashion, we may maintain a record of your communication to understand the request, respond to you, resolve complaints and maintain appropriate customer service records.
Order-related communications may include confirmation, payment status, shipping updates, delivery information, returns, refunds, account security messages and responses to customer support requests.
Fraud Prevention & Website Security
We may use transaction, device, account and website information where reasonably necessary to detect, investigate or prevent fraudulent transactions, unauthorised access, abuse of promotional offers, security incidents or misuse of our website.
Third-Party Websites & Services
Our website may contain links or integrations relating to third-party payment providers, logistics services, social media platforms or other independent services.
Their privacy practices are governed by their own policies and terms. We encourage you to review the privacy information provided by those third parties before independently providing information to them.
Personal Data Breach
If we become aware of a personal data breach affecting information under our control, we may investigate, contain and remediate the incident and take other steps considered appropriate.
Where notification to affected individuals, regulators or authorities is required under applicable law, such notification will be handled in accordance with the requirements in force at that time.
Indian Legal Framework
Our privacy and e-commerce practices are intended to be administered having regard to applicable Indian legislation and rules, including where relevant:
- The Information Technology Act, 2000 and applicable rules made under it.
- Applicable privacy and reasonable security requirements currently in force under Indian law.
- The Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025, according to their notified commencement dates.
- The Consumer Protection Act, 2019.
- The Consumer Protection (E-Commerce) Rules, 2020, as amended.
- Other applicable taxation, accounting, consumer, corporate and e-commerce requirements.
The DPDP framework has been notified with different commencement dates for different provisions. References in this policy to DPDP-related standards are intended to apply according to the provisions legally in force from time to time.
Changes to this Privacy Policy
We may revise this Privacy Policy to reflect changes in our website, business operations, technology, service providers or applicable law.
The updated version may be published on this page with a revised "Last Updated" date. Where appropriate or legally required, additional notice may be provided.
We encourage you to review this page periodically.
Contact Regarding Privacy
If you have a question regarding this Privacy Policy, personal information or privacy practices, you may contact us using the following channels:
- Primary Email: suresh@outfitbayfashion.in
- Secondary Email: outfitbayprivatelimited@gmail.com
- Phone: +91 7618565061
- Registered Address: Shop No 29, First Floor, Apna Star Plaza, Palhera, Modipuram, Meerut, Meerut, Uttar Pradesh, India, 250110
Need to raise a formal concern?
Privacy and eligible consumer grievances may be submitted to our designated Grievance Officer using the details provided here.
Grievance Officer Details
Have a privacy question?
Contact Outfitbay Fashion if you need clarification regarding this Privacy Policy or information associated with your account or order.